We commit to providing cross-tabulations (Head-Body Items) solutions to the clients to make the complex findings easy to understand. To discover relationships between variables, we perform a thorough understanding of the questionnaire to cross analyze necessary questions to collect a wealth of information.
Research reports on Vietnamese consumers are usually shown in normal, standard templates. The reports present findings drawn out from quantitative analyzed data, or qualitative verbal data acquired from mass sample size surveys or one-on-one/ pair/ group interviews. Findings are conventionally written with illustrations in the form of graphs, charts..
As the requirements to Marketing contents rise in the modern time, when concise and attractively displayed contents reach most of online readers’ attention, W&S has customized the ways of reporting research data to meet the new demand.
We are proud to introduce a new type of market research report: Research Infographics with exeptional design to transform common data into eye-catching, captivating images and simple graphs. The effects of cutting-edge designs bring up a new breeze in readers’s conception on common research reports. It is easier to remember bold pieces of data, to catch a comprehensive view of the whole research topic, and make the most of joy while consuming the results of a research study.
W&S flow of research infographic delivery:
1. Research conditions confirmations (targets criteria, sample size, quota, area..)
2. Questionnaire/ Interview flow creation
3. Recruitment ( preparation)
4. Data collection (survey programming, interviews)
5. Data analyzing/ Interview transcripting
7. Report text condensing into terms & short phrases
8. Illustrative icons/ graphs designing
9. Infographic designing (report text – icons/ graphs matching by research findings flow)
10. Infographic delivery / publishing
This research study presents insights from an Online research of 500 female respondents and FGD Phase 1, HUT for 1 month, and reinvited the respondents for FGD Phase 2.
Using a combination of quantitative and qualitative data can improve a final evaluation / report of this study to ensure that the limitation of data collected in online research are balanced/integrated by the strength of data exploration in Qualitative research (FGD).
Market Research is a farmiliar term in the public. However, not many entrepreneurs who join the business world do experience a research survey before a product launch campaign or a business start up.
The Diseases sub-panel was conducted on 5,716 respondents aged 16 and over from Vinaresearch panel. This sub-panel reports diseases (normal and abnormal) that the respondents as well as their relatives had last year.
This Beverage Sub-panel publication is for online research buyers and manufacturers' references. Based on Vinaresearch online panel, 8,316 qualified respondents are surveyed for the drinking types of beverages within latest 3 months, frequency of consumption, buying places as well as main beverage buyers in their family. Please read "Beverage sub-panel" launched by W&S Joint Stock Company on May 2014 for more details.