Online surveys are a great option for business owners who would like to conduct their own research, and online survey tools make it possible for these business owners to perform market research at a fraction of the usual cost.
Desk research refers to the collection of data which has already been collected in order to solve a problem. This type of data is also known as secondary data. The information collected by desk research often does not cover the problem entirely, or it can be incomplete, because the information can be out of date or because it was collected for a somewhat different purpose. Desk research is very effective and can be conducted in starting phase of market research as it is quite quick and cheap and most of the basic information could be easily fetched which can be used as benchmark in the research process.
Face-to-face interviewing can offer advantages over self-completion methods such as postal and online surveys because respondents are more likely to give their undivided attention when an interviewer is present. A good interviewer will help build rapport with the respondent without, of course, in any way introducing bias by leading the respondent or “explaining” the questions in his/her own words.
This is sub-panel about Washing Machine conducted on 7,901 respondents of Vinaresearch. Please read "Washing Machine sub-panel" launched by W&S Joint-Stock Company on March 2014 to explore types of Washing Machine brands.
W&S Group is proudly to launch “Direct Haisurvey" - our self-service online research system which can be used free-of-charge to conduct market research (consumer survey) in Southeast Asia.