TVC as the one most powerful way to increase awareness in public require high amount budget to launch. But does the result is comparable with invested money? Did the audience recognize the brand? Did they understand the message? Did they lead to purchasing the product? W&S create research test study to know how the impact of TVC in public was. We taking Zalora recent TVC #OWNTHENIGHT to measure the effectiveness.
Taking advantage of specializing in providing online services for market research study, PT. Nusaresearch provides a unique method of data collection execution, which is off-line recruitment that is supported by on-line answering method.
To ensure the Respondent Recruitment is managed correctly, Nusaresearch maintain a network of individuals from variety of industry and has been cooperated with specialist of experienced fieldwork team to ensure the best service and meet the respondent recruitment requirements.
Check your brand health quarterly though online research. Easy way to compare your performance.
Brand is a representative of your company, awareness of your brand hold an important aspect for your brand success. Brand is also a promotional tool, the higher popularity of the brand would affect the community on their purchase decision. You can find the example of our popular brand index for E-commerce sites; Internet Provider and Banking from our page: Popular Brand Index.
This is sub-panel about Banking conducted on 4,751 qualified respondents of Vinaresearch online panel who have bank account. Please read "Banking sub-panel" launched by W&S Joint Stock Company on January 2015 for more details.