Rapid grow of online industry has just entering South East Asia, Online Market Research as a tool to gain insight of the business opportunity, delivers the best strategy toward Brands. This is the introduction to online research.
Exploring fish sauce using habit of Vietnamese consumers, in order to understand their behaviour and develop a new high-standard Fish Sauce product.
This is a brief from France IT development company they want to conduct a research study about smartphone application. They want to know how is Indonesian market will react towards the product and Indonesian behaviour for using smartphone application.
Our strong point is by using a combination of online quantitative and qualitative data we can control the timing and improve a final evaluation / report of this study to ensure that the limitation of data collected in online research are balanced/integrated by the strength of data exploration in Qualitative research (FGD).
Brand name reflect the company identity in order to deliver the communication message to people. So, it’s very important for the company to decide their brand name to be easily remember and understand and also able to preceive well by the customer. W&S provide solution to decide your brand name based on research study, you will gain insight what customer really think about the product and how their level of acceptance towards the brand name.
Trendy as they are, television commercial ads, or TVCs have become more and more popular in the advertising arena of Vietnam recently. This emerging type of advertisement has largely contributed in raising up consumers awareness ...